Our comprehensive strategic marketing plan process
analyzes your current market position, targets your
short- and long-term objectives, and identifies and
develops the necessary strategies you'll need to achieve
your goals. The planning process includes:
Reviewing Of Past And Current Marketing Efforts
CRM/MCIF Data Analysis (when available)
Membership Demographic Base Analysis
Member Survey Analysis (when available)
Product/Service Market Share Comparisons
Identifying Product/Service Opportunities
Targeting Credit Union Goals
Identifying Product/Service And Merchandising Strategies
Identifying Sales And Service Tactics
Identifying Marketing Elements
Establishing An Implementation Calendar And Itemized
Budget
Although your MP Marketing Plan includes project start
and due dates, it is designed to be flexible. Marketing
elements can be added, changed or deleted based on future
changes in the marketplace or changes in your credit
union's needs.
Once your plan is completed, the MP OnTrac marketing management system makes it easy for you
to monitor every project. From any computer with Internet
access you can check your marketing calendar, review
proofs, access previous projects, calculate ROI, and
communicate with your MP consultant.
